Marketing Specialist

Company Summary

Onyx+East (O+E) is a full-service home builder including development, construction, marketing, design, and sales – focused on serving clients seeking walkable neighborhoods and homes that make their life more connected and convenient. Headquartered in Indianapolis, O+E is comprised of inspired and industrious individuals who are passionate about active lifestyles, exceptional customer experiences and creating solutions for neighborhoods that positively impact communities.

Job Summary

As a Marketing Specialist, you will play a pivotal role in collaborating with our sales and marketing teams to craft and implement effective marketing strategies, with a primary emphasis on digital channels. Your responsibilities will include managing social media content, updating our website, and orchestrating eblast campaigns. Additionally, you will oversee the coordination of photography and temporary signage within the community during project development and construction phases.

Key Job Duties and Responsibilities

Support marketing and sales initiatives including project positioning, timelines, social media and email campaigns
Ownership of all temporary community, model & spec signage & displays
Co-own community webpages, including all content updates, the development of new community sites, posting of photography, videos, links, etc.
Create email campaigns to generate and capture leads for communities
Create, proofread, and edit copy for various marketing channels, ensuring consistent voice
Assist in the process for new community openings to ensure that timelines hit critical milestones, including target opening dates.
Create, evaluate, and monitor social media performance on an ongoing basis by analyzing key metrics and creating comprehensive reports
Provide reporting to Manager & Director
Ensure delivery of excellent client service, consistently with the O+E brand
Foster and maintain strong relationships with key vendors, to ensure high-quality and timely delivery of marketing materials
Stay informed about emerging digital platforms and other tech-driven solutions that can elevate our company marketing efforts and provide a competitive edge

Experience and Skill Requirements

3+ years of experience in marketing role (real estate experience a plus)
3+ years of experience in social media platforms in a corporate setting
2+ years of graphic design experience
2+ years of email marketing experience
Candidate must be proficient or have a working knowledge of: Canva & social media planning platforms
Proficient in using the Microsoft Office Suite
Self-starter with demonstrated ability to maintain accountability and work on multiple projects while functioning as part of a team
Strong project management skills
Excellent organizational and prioritization skills
High attention to detail
Excellent verbal and written communication skills
Ability to self-motivate and work independently
Creativity/Willingness to experiment
Ability to contribute individually and lead, manage or participate in cross-functional teams
Ability to create great working relationships with all levels within the company and across multiple disciplines
College degree or commensurate experience (preferred)

Reports to: Marketing Manager

Where We Build
Indianapolis, IN
Cincinnati, OH
Columbus, OH
Tampa, FL
St. Petersburg, FL

Prices may not include lot premiums, upgrades, and options. Floor plans, interior, exterior elevations, and landscaping are artist's conception or model renderings and are not intended to show specific detailing. Floor plans are the property of Onyx+East. Community Association fees may be required. Prices, promotions, incentives, features, options, amenities, floor plans, elevations, designs, materials, and dimensions are subject to change without notice. Square footage and dimensions are estimated and may vary in actual construction. Community improvements and recreational features and amenities described are based upon current development plans which are subject to change, and which are under no obligation to be completed. Actual position of house on lot will be determined by the site plan and plot plan. For further information, see our terms of use. This is not an offering to residents of NY, NJ, CA or CT or where otherwise prohibited by law. This material shall not constitute a valid offer in any state where prior registration is required or if void by law.

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